What do you stand for?

when you know what you stand for, others will stand with you

We work with you to Stand out.

to be respected and valued.

so people will pay attention, purchase and invest.

want to work with and for you.

trust you even when you mess up.

speak on your behalf.

prefer you to all others. 


what we do


Companies need to play many roles and need to be equally effective in each of them. How do you do this?

Define what you stand for so That you:

  • Are experienced as an ally. 

  • Cultivate a loyal, committed following.  

  • Ensure enduring profitability. 

  • Have a great impact on the market and the world. 

who we are

experienced, wise, fast and nimble

A multivalent team: corporate strategy + creative + design thinking + problem solving + rigorous research + behavior change experts. 



Driving Desire:  Proving that profitability and social change are mutually reinforcing.  

Core Question:  How can we align private and public interests to improve how we live?

True Stand:  Challenging convention.

Professional life started with a PhD from The University of Chicago. First real job was Professor at The University of Toronto.  Cultivated business strategy and speech writing at Bank of Montreal. Developed consulting skills and practice expertise at KPMG. Created Ethos JWT, the social purpose division of the international ad agency. Area expertise includes health care, start-up social enterprise, luxury retail, international development, financial services and socio-economic issues. Depth of experience includes corporate strategy, issue and reputation management, research and analysis, social purpose + Citizenship strategies, executive coaching and employee ambassadorship. Special sauce expertise is uncovering salient truths and translating them into powerful strategies that drive profitability, participation and social impact.  


Chief Exploration Officer

Driving Desire:  Create that amazing, bang-on idea that attracts masses, that make others  exclaim “I wish I’d thought of that!”.

Core Question:  How do we make this matter more to more people?

True Stand: Igniting courage and potential in others.

Started career by helping dancers delight, baritones belt and artists animate through creating partnerships between the arts and business for the National Ballet of Canada and Harbourfront Centre. Developed marketing and strategic partnership expertise in senior management roles at not-for-profit organizations and consultancies including Canadian Crossroads, RESULTS Canada and Manifest Communications. Through her leadership, banks have adopted new ways to support aboriginal peoples, mining companies better understand the concerns of social justice organizations, businesses and international development organizations have discovered new ways to partner, the federal government and citizens more easily create successful foreign aid initiatives. Expertise in results-driven process management, storytelling, strategic stakeholder engagement, government relations and international development.  



Chief Creativity Officer

Driving Desire: To fight against the mediocre, the mundane and the oh-so-predictable.   

Core Question:  If not now, when?

True Stand:  Transforming the world through words.

A quick glance at all of the award show hardware crammed into Shelley’s closet will explain why she is sought after as an award show judge, industry pundit and educational speaker. From beverages to confectionery, hospitals to hospitality, packaged goods to social good, her words and ideas have helped shape the fortunes of some of the country’s most iconic brands. Over the course of some twenty-odd years in the industry, this fearless innovator has managed and motivated a department of creative hotshots at multinational JWT, helped propel the dramatic growth of an integrated agency, put a social issues agency on the creative map, and earned her spurs as a successful agency entrepreneur. Shelley holds an Honours B.A. in Modern Languages from the University of Toronto.

SOme of our clients:

what do you stand for?

Let us know. Or call for a consultation.


272 Avenue Road, Toronto Ontario, M4V 2G7, Canada