Who is The Divinsky Group?

A group of professionals whose different areas of expertise, experiences, skills and insights contribute to innovative and effective approaches to social and business issues.  Headquartered in Toronto, members of The Divinsky Group are in Canada, the USA, UK, EU, and Asia.   Our backgrounds are eclectic, varied, and always interesting: MBAs, CFAs, PhDs, management consultants, environmental experts, social strategists, creative artists and writers.


Pamela Divinsky, PhD

Founder, The Divinsky Group

Pamela Divinsky has over 20 years of experience in corporate strategy, social change research, management consulting and corporate responsibility strategy development and implementation. Core to the work of The Divinsky Group is the belief that the companies that stand for something socially meaningful and relevant will be experienced as beacons of trust and respect, and that is the source of profitable and enduring business. Pamela works with her clients to develop clear Social Missions and Social Capital Strategies that earn the pride of employees, the trust of consumers, respect of investors and watchers, and ensures that the result is true impact. Key to this is measurement. Pamela has developed the Return on Social Investment (ROSI) evaluation, which demonstrates the impact on business from developing both corporate and community capital.

Prior to establishing The Divinsky Group, Pamela created Ethos JWT, the corporate responsibility division of the agency. Pamela began her consulting career with KPMG where she was instrumental in developing the thought leadership of the Health Care and Life Sciences practice. Before entering the corporate world, Pamela was a Professor at Queen’s University and The University of Toronto. Pamela has a PhD in economic history from The University of Chicago.  


Elizabeth Dove

Senior Vice-President, Strategy, The Divinsky Group

Elizabeth Dove is a specialist in strategic engagement of the public, business and the government on social change.  She has worked as senior staff and consultant on advancing a wide range of social issues:  the arts, health, children’s welfare and particularly international development.  Passionate about the power of collaboration, she seeks out projects that bring together actors from different sectors to create value for their organizations and the broader community.  Through her leadership, citizens and the government more easily dialogue on foreign aid, banks have adopted new ways to support aboriginal peoples, mining companies better understand the concerns of social justice organizations, international development organizations have found new ways to partner with the business community.  She has a Bachelor of International Development and Consumer Studies from the University of Guelph, and a Master of Management from McGill University.  In 2012, Elizabeth was a recipient of the Queen’s Diamond Jubilee Medal for service to country and community on social justice issues.


Stella Arthur, MBA

Social Strategist

Stella is a Senior Strategist with over 15 years of experience working with multinational organizations in both public and private sectors. Stella has specific expertise in developing social initiatives that have driven social change and business success, working with organizations like Glaxo Smith Kline and The World Bank. Stella has also been instrumental in developing and implementing micro-insurance and social entrepreneurship projects, including a number of projects with the United Nations. Her extensive knowledge of social issues and her understanding of the social innovation market are valuable in developing Social Capital Strategies that deliver demonstrable social and business outcomes.


Dr. Mary Donohue

Adjunct Professor, Dalhousie University

Dr. Mary Donohue is a best-selling author, columnist and founder of the National Mentoring Program – an international corporate social responsibility program that connects businesses, youth, and community organizations where each benefit from the involvement of the other. Mary has over 20 years of experience in public relations, market research, and management. Mary is also renowned for her expert public speaking and her charismatic teaching and is proud to serve as an Adjunct Professor, School of Business Administration, Dalhousie University, Faculty of Graduate Studies. Her new book with Deepka Chopra is available in bookstores and on Amazon.com.


Nancy Orem Lyman

Executive Director, Women’s Climate Initiative

Nancy is a strategic planner with over 20 years of experience in both not-for-profit and for-profit enterprises. Nancy has expertise in developing initiatives, communications and engagement approaches that connect businesses with relevant social issues and cause organizations. Nancy has been instrumental in working with organizations to drive progress on the UN Millenium Development Goals. Nancy has worked within not-for-profit organizations, as well as some of the world’s leading advertising agencies. Her passion is environmental justice, women and climate change.


Peggie Pelosi

Founder and CEO, ORENDA Connections

Peggie Pelosi is a Social Architect. She has the unique professional combination of visionary, inspiring speaker and successful, innovative entrepreneur. Combining her skills in management, sales and marketing, and her commitment to involving people and companies in doing well and driving social change, Peggie established ORENDA Connections in 2005 as a Corporate Social Responsibility (CSR) Consultancy. ORENDA is committed to developing meaningful connections between people and the places they work – through compelling Social Strategy. Peggie is the author of Corporate Karma, a book that discusses how businesses can move forward by giving back and a sought-after speaker to business groups and not-for-profit organizations.

Shelley Ambrose

Creative Director, The Divinsky Group

A quick glance at the award show metal stuffed into Shelley’s basement closet will attest to her place in the creative firmament. With one of the most interesting resumes in the business, she has built a department of hotshots at multinational JWT, helped propel the dizzying growth of an integrated agency, put a social issues agency on the creative map, and even done a stint as a successful agency entrepreneur. Over the course of some twenty-odd years in the industry, Shelley has earned a consistent reputation for groundbreaking work, strategic agility, new business smarts, and adept client handling skills. Her words and ideas have helped shape the fortunes of global packaged goods icons like Pepsi, Kraft, Kellogg’s and Unilever as well as some of the country’s highest profile not-for-profits. She is comfortable playing in a lot of sandboxes: print, digital, viral, broadcast, DM, events, design, etc. Completely bilingual, Shelley has an Honours B.A. in Modern Languages from the University of Toronto.


David Beaton

Senior Partner and CEO, Custometrics

David Beaton and the Custometrics team are experts in marketing and communications analytics. Their methodology is part of the Return on Social Investment approach. The analytics approach enables companies to understand the material change in purchase driven by communications – both conventional media and social media. Applied to communications about environmental, social or community activities and investments, this model can demonstrate the impact social actions have on purchase. The analysis also provides insights into the aspects of social commitments and actions that can strengthen purchase. Custometrics has a consistent record of improving the impact of communications and marketing.


Jordy Gold

Environmental Expert

Jordy Gold has over 15 years of experience developing and implementing environmental sustainability projects in Canada, Europe and Asia. Jordy’s range of expertise covers leveraging the marketplace to create ‘green’ solutions, international e-learning platforms, environmental strategy in rural and urban settings, and driving cultural and political change to support environmental improvements. In addition to Jordy’s consulting, management and area expertise, he is also a renown journalist: he has written for Corporate Knights, Green Living and World Changing, and is considered a leading expert in environmental and political issues. Jordy is also a founding member of OpenCity, a consultancy team that develops leading-edge, innovative design that improves public living spaces, making them more meaningful and conducive to better living.


Charlene Krepiakevich

Marketing Strategist

Charlene Krepiakevich is a senior executive with success in developing and implementing pragmatic and functional, vision-driven strategies that build brands, business and reputations. With a dynamic and progressive 25+year career in marketing and communications, Charlene brings a wealth of experience from a variety of industries including technology, automotive, hospitality, tourism, health, publishing, fashion and real estate. She has experience working in local, national and international markets, in complex organizations, and cross-functionally, to successfully influence change and deliver results. Highly entrepreneurial and energetic, Charlene delivers inspired strategic analysis and offers astute cultural and organizational acumen. As a charismatic leader, she has a unique ability to synthesize issues, engage stakeholders and collaborate to develop goals and implement effective strategies.


Katharine Partridge, MBA

Partner, Stakeholder Research Associates

Katharine is a communications and engagement specialist with experience developing strategic communications programs and stakeholder engagement initiatives for companies, governments and non-governmental organizations from the international to the community level. She is a leading contributor to the sustainability reporting community in North America, as a report writer (Kinross Gold, Chevron, Kraft International, Dresser-Rand, Café Bom Dia, Loblaw, DuPont Canada), judge in the North America Ceres/ACCA annual reporting awards, and presenter and guest lecturer at conferences and universities. As Managing Partner of Stakeholder Research Associates Canada, Katharine is also well versed in stakeholder dialogue and communications, using tools designed to ensure comprehensive program support from a broad range of stakeholders. 


Lorraine Smith

Social Consultant

Lorraine Smith is a sustainability consultant focused on consumer products companies and their supply chains. Her clients range from large retailers such as Walmart Canada, to apparel manufacturers including Gildan Activewear, and grocery products manufacturers such as Liberté. During her four years at Canadian Business for Social Responsibility, she honed her knowledge of life cycle thinking, responsible sourcing, and sustainable agriculture, and managed projects in stakeholder engagement and transparency. She has continued to act as an Associate at CBSR since becoming independent consultant in 2008.


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